Nigerian Women in Public Relations (NGWiPR), the social impact professional organisation for Nigerian women practicing public relations and communications in Nigeria and in diaspora, has announced its official relaunch.

The organisation announced the relaunch with a series of content across their social media pages, including their revised strategic objectives, membership categories and benefits, as well as a call for partnerships within and beyond the PR and communications industry.

According to available data, the global PR industry was worth over 88B USD in 2020, with a projected rise to 129B USD by 2025. Of this figure, Africa accounts for an estimated 9% – a figure not unconnected to the limited understanding of the value and benefits of public relations to businesses and society at large.

For Nigerian Women in PR, its revised objectives aim to address this gap by supporting the professional growth of its members, and promote understanding of the profession by the larger society.

Tolulope Olorundero, Global Public Relations Consultant and Founder, Nigerian Women in PR, said “The public relations industry is continuously evolving, and we believe there must be a concerted effort focused on professional growth if we are to remain globally competitive and locally relevant. While data shows that women dominate the PR industry globally, societal and cultural limitations impact on how open women can be to discuss their results as well as access quality resources that can support their growth. Our revised objectives help us focus on these critical components which will be implemented through strategic partnerships as well as a well-thought out line up of programs and events each year.”

Nigerian Women in Public Relations lists out its four main objectives as: To be a resource hub for the learning and professional growth of Nigerian woman working in PR and comms; To support the continued relevance of Nigerian Women in PR and Comms as the profession evolves; To platform the results of Nigerian women in PR and comms; and To promote the understanding and value of Public Relations. These objectives, the organisation says, remain in alignment with Sustainable Development Goal 4: to ensure inclusive and equitable quality education and promote lifelong learning opportunities for all; and 8: to promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all.

Nigerian Women in PR was established in 2019 to advocate for, and support female PR professionals of Nigerian descent across the world. Its mission is to build a robust network of competent and qualified Nigerian Women in PR & Communications, while improving access to opportunities in the industry and beyond. The organisation has reached over 5,000 public relations women through 10 events, one book publication; it has over 2,900 community members with over 600+ registered members in its database.

“We are definitely positioned to do more now, and reach more women. As the PR profession evolves, we realize that more than support and inspiration, there is a need to focus on the growth and continued relevance of Nigerian women in the industry. This strategic redirection will enable us to engage progress partners and focus on the results women have achieved in the industry. Our members are exclusively Nigerian women working in public relations and communications in-country and in the diaspora.” said Olorundero.

Membership benefits include: peer-to-peer learning and mentorship, access to members-only learning programs, contribution to biennial publications, training facilitator for resource partners, and access to global network, amongst many others.

Potential partners can reach out to the organisation via their social media pages or contact information below. New members can sign up via their website here.

Contact information

Website: www.ngwomeninpr.org

Email: ngwomeninpr@gmail.com

Phone Number: +234 902 249 6806

Published on Brandfit.