· Six quarters of growth as HMD celebrates first full year of profitability in 2021
· Future growth outlined with Nokia smartphone portfolio launches and HMD Services Expansion
Hot on the heels of the recent launch of the G11 and G21 this month, HMD Global, the home of Nokia phones, today announces three new Nokia C-series smartphones –the C21, C21 Plus and C2 2nd edition– in response to success for Nokia smartphones within the affordable smartphone market, which saw a 41% smartphone revenue growth for HMD increase from 2020 to 2021. HMD Global reached its first full year of operational profitability in 2021.
Forecasting 1 million subscriptions to its Services Suite in H1, HMD is also announcing a new Services focused division to further continue this period of growth. This will allow the company to foster further growth, attract talent, and better support existing clients by streamlining processes internally.
Florian Seiche, Chief Executive Officer, HMD Global:
‘2021 was a transformational year, resulting in solid revenue growth across the business and today, we are celebrating a profitable new chapter for HMD Global with the release of three new affordable Nokia devices which are not only safe, reliable and durable but ensure as many people as possible can access the latest innovative technology for less.
I am excited to announce that our services portfolio includes a secure device financing solution for smartphones and other devices. At HMD, we are bringing together these two ingredients, a high-quality smartphone experience and a financing solution that builds upon our mission to make modern mobile technology accessible to everyone.
Combined with the success of our enterprise services offering to scale to 1 million subscriptions in H1 and delivering the exceptional level of services clients expect from us, we are delivering an accessible and seamlessly connected experience for people and enterprises worldwide.’
The three new devices epitomise the durability and long-lasting battery life qualities Nokia phones became famous all those years ago. This, combined with the best of Android™ software, and security updates cements HMD’s vision for 2022 and beyond – building Nokia phones that last for longer whilst maintaining excellent build quality. Nokia phones have incorporated a beautiful Finnish aesthetic that is also functional. The company are bolstering their successful Nokia C-series range, which was introduced in 2020 and already makes up 16% of total company smartphone sales in the last 5 years.
Nokia C21 Plus
The hero of the C-series family – Nokia C21 Plus – is the smartphone that keeps on giving. It’s designed for durability and is rigorously tested to achieve sleek style and strength, while also delivering on battery life and most importantly, remaining affordable. The device comes with two different battery sizes, 4000 mAh and 5050 mAh which deliver up to two- and three-day battery life respectively – allowing people to stay connected for longer and recharge less.
Built around a robust inner metal chassis with an IP52 rating protecting against elements, with dirt, dust, and water droplet resistance thanks to a toughened cover glass that protects the dazzling 6.5” HD+ display – ensuring Nokia Hope can stand up to all of life’s hustle-and-bustle.
A 13MP dual camera with panorama and portrait modes allows you to capture life’s best bits in stunning detail. A clean OS with minimal preloads gives you more space for the apps and content you choose. Plus, 2 years of quarterly security updates, and fingerprint and AI face unlock technology ensures the Nokia C21 Plus stays secure, inside and out.
The Nokia C21 maintains the excellent build quality, security promises and the all-day battery life signature to the popular C-series. The device brings an improved 8MP camera with autofocus technology that seamlessly reads QR codes – so whether people are scanning menus, making payments or simply looking up information – the Nokia C21 ensures scanning QR codes is a breeze.
Enhanced memory capabilities, thanks to a multi-core processor, bring efficiencies without sacrificing the all-day battery life, while AI-powered face unlock is now supported by a fingerprint sensor for extra security and convenience. Two years of regular security updates also come as standard for C-series devices so people can rest assured that the Nokia C21 works hard in the background to keep their smartphone phone safe.
Nokia C2 2nd edition
The Nokia C2 2nd edition comes with super-tough and reliable Nokia build-quality with even more ways to connect. Designed to withstand life’s knocks, thanks to a tough inner metal chassis, and premium Nordic craftsmanship, this C-Series device has been rigorously tested to ensure it meets high durability standards and delivers a thoughtful and purposeful design at an affordable price point.
Giving you greater freedom to connect, and a reliable, super-smooth smartphone experience, the all-day battery life from a single charge enables hours of talk time and days of standby. The generous 5.7” display lets people easily stream, share and scroll through their favourite content and apps in brilliant definition – and capture the best bits of life, day or night, thanks to front and rear flash cameras. 2 years of quarterly security updates also ensure that the Nokia C2 2nd edition stays secure on the inside. The up-to-date OS with minimal preloads helps data go further, freeing up more space for the content and apps you love.
HMD’s growth story continues with their accessories range, doubling the accessories business in 2021 with ambitious plans for future growth. Nokia C21, C21 Plus and C2 2nd edition come with a range of accessories including over-ear wired and wireless headphones and truly wireless earbuds offering an easy, hands-free calling experience.
- Nokia Go Earbuds 2 + A truly wireless, clear sound and comfortable fit at ultra-high value, whilst environmental noise cancellation (ENC), sweat and splash resistance, up to 24-hour playtime will see users through even the rainiest of days
- Nokia Headphones (Available in Wired and Wireless) – a super lightweight design with soft over-ear cushioning and a foldable arm for extra comfort and convenience, make for a seamless experience whether working or listening to music
HMD Enterprise division
The one million subscriptions are split between the three core products (Connect Pro, Enable Pro, and Softlock) currently sitting under HMD Global Services, and are made up of IoT connections, EMM licences, and device lock licences. The global growth of the existing HMD Global Services lines led to the subdivision, which will further enable the team to focus on improving existing product lines, as well as innovating and creating new product offerings to clients.
Janne Lehtosalo said, “Our range of enterprise IoT offerings has already made a significant impact on multiple industries including logistics, healthcare, and financial technology around the globe. Following the creation of the new division, we believe we will be better organised to further grow our offering to more industries, better serve our existing clients, and bring new services to the market. We’re excited to have hit a projection of over one million subscriptions in H1 and are proud that we are able to consistently offer them unparalleled services regardless of where they are on the globe.”
Pricing and availability
Local pricing, variants and availability will be shared in-market at a later stage.
Published on Brandfit.