If it were up to brands, some might not regulate. But over the years regulations have stepped up to protect the consumers, especially on behalf of those who cannot speak for themselves. Infants and children.

In Nigeria, APCON gave specifications on the distance between schools and installed commercial billboards but this rule has not been kept as advertising boards are found in places children populate. Some defaulters claim development came to the community where the boards have always been and that the developers are the ones at fault not the owners of the static boards.

Whether the ant is at fault or the elephant is to blame, the issue remains that the ground suffers the consequences and, in this case, the children are the ground.

It is normal to have billboards with graphics of smokers, alcohol, nudity erected so close and sometimes in front of the nursery, primary, and secondary schools. But one should weigh the issues on a scale to attempt to figure out who is at fault and whose case should hold water.

If the board owners say they were there before the residentials and schools developed into the community, whose job is it to relocate the board and is there compensation for such compromise?

You cannot change the rules, favour those who break them and punish those who abide by them. If the developers-built houses are closer to the board, why were they not stopped? Why was the land sold to people with government agencies ratifying the development plans then turn around to blame the board owners for their boards that have been there first?