…As Four Doyens Get Inducted Into Hall Of Fame

Brands under the corporate entity of MultiChoice, Seven-Up Bottling Company (SBC), The LaCasera Company, Access Bank and others stood out like stars at the Brandcom Awards 2021 for their outstanding performance in their industry. Also, four industry achievers were honoured, and they were all inducted into the Brandcom hall of fame.  The four doyens are Seni Adetu, Founder/GCEO, First Primus West Africa Limited; Udeme Ufot,  Group Managing Director, SO&U;  Yomi Badejo-Okusanya, Group Managing Director, CMC Connect Burson Cohn & Wolfe; and Ayo Oluwatosin, Group Managing Director, Rosabel Group. The Brandcom Award which is in its third edition was held at the D’Podium Event Centre and had the crème de la crème of the industry. It was a night of fun and laughter and can best be described as a night of prestige, integrity and credibility. For the Corporate brand’s award category, MultiChoice’s DSTV emerged as the Most Outstanding Brand of the Year as well as The Most Outstanding Pay-TV Brand of the Year. Similarly, its TV Reality show, Big Brother Naija emerged as the Most Engaging TV Content of the Year; as well as The Most Engaging Reality TV Show of the Year. Seven-Up Bottling Company (SBC) brands also won big with Pepsi emerging as the Most Outstanding Carbonated Soft Drink Brand in Consumer Engagement; also for its ‘for the love of it’ campaign, Pepsi clinched the Most Outstanding CSD Campaign of the Year; Superkomando Energy Drink won Most Outstanding Brand Launch of the Year, and 2sure Soap & 2sure Liquid wash emerged Most Outstanding Brand Extension of the Year. The LaCasera Company brand, Smoov emerged as Most Outstanding Chapman Drink Brand of the Year; Nirvana campaign on ‘Headline of Innocence’ clinched Most Outstanding Social Impact Campaign of the Year; La Casera won Most Outstanding Brand Refresh Campaign of the Year, and Bold Drink won Fast Rising CSD Brand of the Year. Access Bank Plc also won big, clinching Best Brand in Sustainability; Most Outstanding Sustainability Team of the Year (Financial Services); and Most Outstanding SME Friendly Bank of the Year. Some of the agencies that excelled at the awards include: Noah’s Ark named Most Outstanding Creative Advertising Agency of the Year; while GDM Group emerged as Most Outstanding Marketing Innovation Group of the Year among others. Also, individuals and top brand handlers were honoured for their outstanding performance in the year under review. Some of the awards are Most Outstanding Corporate Communications Professional of the Year (Financial Services) won by Amaechi Okobi, Group Head, Communications & External Affairs, Access Bank Plc; Most Outstanding Corporate Communications Professional of the Year (PAY TV) to Caroline Oghuma, Executive Head, Corporate Affairs, MultiChoice Nigeria among others. Speaking on the award, Joshua Ajayi, Convener of Brandcom Awards and Publisher of Brand Communicator said, “We are indeed happy at Brand Communicator, to have taken up the challenge of creating a respectable platform that recognises and rewards excellence in this very vibrant industry. “Distinguished guests, we have always felt this industry deserves better, hence we came up with the maiden BRANDCOM Awards in 2019. This year, we have expanded the scope and categories of the awards to make them bigger and much more prestigious.  “In line with our tagline of Prestige, Integrity, and Credibility, we had a panel of assessors set up to painstakingly review our nominations. The result is all the agencies, brands, and individuals here present to receive one form of recognition or the other for their performances this year despite the challenges and peculiarities that came with the year 2021.”