International premium beer, Heineken has demonstrated its commitment to the development of the fashion industry with its return as the major sponsor of the Lagos Fashion and Design Week (LFDW) 2016.
The Heineken LFDW, which kicks off today and runs till Saturday aimed at promoting the best of Africa’s fashion.
This year’s Heineken LFDW is themed Connecting the Dots and is expected to showcase the works of famed fashion designers and upcoming designers from across Nigeria.
Samson Oloche, Portfolio Manager, International Premium Brands, Nigerian Breweries Plc, said Heineken returned as sponsor to promote Nigeria’s rich creative industry through fashion.
“The Heineken Inspired designs by both Mai Atafo and Ejiro Amos Tafiri are a reaffirmation of Heineken’s position as an innovative brand and a firm supporter of local businesses. The designs will reflect Heineken’s exceptional qualities which have made it a notable leader around the world,” says Sampson Oloche, ýPortfolio Manager, International Premium Brands, Nigerian Breweries Plc.