Global software provider, Microsoft has announced a strategic partnership with Adobe to help enterprise companies embrace digital transformation and deliver compelling, personalized experiences through every phase of their customer relationships.

The two companies will enable businesses to dramatically strengthen their brands through solutions with Microsoft Azure, Adobe Marketing Cloud and Microsoft Dynamics 365.

Speaking on the partnership, Chief Executive Officer of Microsoft, Satya Nadella said: “Business leaders in every industry are focused on how to better engage their digital customers, wherever they are. Together, Adobe and Microsoft are bringing the most advanced marketing capabilities on the most powerful and intelligent cloud to help companies digitally transform and engage customers in new ways.”

Shantanu Narayen, president and CEO of Adobe said customers were expecting a “well-designed, personalized and consistent experience every time they engage with a brand. He promised that Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.

With this partnership, Adobe will make Microsoft Azure its preferred cloud platform for the Adobe Marketing Cloud, Adobe Creative Cloud and Adobe Document Cloud. Azure provides Adobe with a trusted, global cloud and a powerful data platform for intelligent services, including comprehensive machine learning and cognitive capabilities in Microsoft Cortana Intelligence Suite and SQL Server.